DECA
DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high school and colleges around the globe.
Having diversity in the world is crucial... embracing it is what's going to unlock your potential.
-Marcus Lemonis, DECA Inc.
Guiding Principles
The DECA experience starts in the classroom where students learn business concepts in preparation for college and careers. A powerful instructional component, DECA brings the classroom to life by empowering the teacher-advisor to make learning relevant with educational programs that integrate into classroom instruction, apply learning, connect to business and promote competition. The successful integration of each of these four interconnected components, also part of DECA’s guiding principles, results in a strong program that produces college- and career-ready students.